"Fashion tells the current mood of culture or as some may call ZEITGEIST. Rik’s collection does just that and us at TFB really hear his voice of a new generation that is leading the digital world.
A mood that has been hitting fashion is a bloody battlefield. Possibly a reaction to the ending war and financial collapse? We still have our cut’s and bruises but we are pulling through - only this time tougher. There is so much new empowerment today and we believe this collection represents just that."
"Rik Villa, one of my favorite street designers held his first fashion show, “R U the 1,” over the weekend to introduce his brand new 2014 collection…and among the guests was none other than yours truly! Most known for his paisley bandana prints that celebrities and the underground fashion community obsess over, Villa’s new line shifts focus to interesting patterns like QR codes and dollar bill prints. Models strutted down the runway in variations of casual sweat/jogger attire, all with Villa’s signature monochromatic color scheme. Like ombre hair, cool sweat pants and black & white are here to stay."